Additional Features

This section covers additional features and utilities that can enhance your MMP integration.

Available Features

• Get Install ID — getAppTroveId() / getTrackierId() for S2S tr_id, uninstall tracking, and more
• Apple Update Token - Learn how to handle Apple's update token for enhanced tracking
• App Tracking Transparency (ATT) - Implement Apple's ATT framework to request IDFA permission on iOS 14.5+
• SKAdNetwork Conversion - Implement Apple's privacy-focused attribution system for iOS 14.5+ apps

Feature Overview

Apple Update Token

Handle Apple's update token mechanism for enhanced tracking across app updates and reinstalls.

App Tracking Transparency (ATT)

Request user permission to access IDFA for accurate attribution and tracking on iOS 14.5+. The ATT framework is required by Apple for apps that want to track users across apps and websites.

Key Benefits:

• Complies with Apple's privacy requirements
• Enables IDFA access for accurate attribution
• Provides user transparency and control
• Required for iOS 14.5+ apps

SKAdNetwork Conversion

Track user engagement and conversion events on iOS 14.5+ while respecting user privacy. SKAdNetwork provides privacy-focused attribution without compromising campaign measurement effectiveness.

Key Benefits:

• Privacy-compliant attribution tracking
• No user-level data required
• Supports conversion values (0-63)
• Works with iOS 14.5+

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For other advanced features, see the Advanced Features section.