SKAdNetwork Conversion

SDK Version Selection

Choose your SDK version below:

• Apptrove SDK → Recommended for all projects (Latest: v2.0.0)
• Trackier SDK → Will be deprecated in May 2026 (v1.x.xx)

Use the tabs below to view SKAdNetwork code for your chosen SDK.

SKAdNetwork is Apple's privacy-focused attribution framework that allows advertisers to measure campaign effectiveness while maintaining user privacy. This guide shows you how to implement SKAdNetwork postback conversion tracking in your React Native app.

Overview

SKAdNetwork provides privacy-compliant attribution for iOS 14.5+ apps without requiring user-level tracking. You can track conversion events (0-63) to measure user engagement while respecting Apple's privacy requirements.

Prerequisites

• iOS 14.5 or later
• React Native app with Apptrove SDK installed
• Access to your app's Info.plist file

Implementation

Step 1: Configure Info.plist

Add the SKAdNetwork endpoint to your Info.plist file:

ios/YourApp/Info.plist

<key>NSAdvertisingAttributionReportEndpoint</key>
<string>https://apptrovesn.com/.well-known/skadnetwork/report-attribution</string>

Step 2: Initialize SDK and Set Initial Conversion Value

✓ Apptrove SDK (Recommended)

App.js

import React, { useEffect } from 'react';
import { Platform } from 'react-native';
import { ApptroveSDK, ApptroveConfig } from 'react-native-apptrove';

const App = () => {
  useEffect(() => {
    initializeSDK();
  }, []);

  const initializeSDK = () => {
    const sdkConfig = new ApptroveConfig('YOUR_SDK_KEY', 'production');
    ApptroveSDK.initialize(sdkConfig);
    if (Platform.OS === 'ios') {
      ApptroveSDK.updatePostbackConversion(0);
    }
  };

  return (/* Your app components */);
};

export default App;

Trackier SDK (Deprecating May 2026)

App.js

import React, { useEffect } from 'react';
import { Platform } from 'react-native';
import { TrackierSDK, TrackierConfig } from 'react-native-trackier';

const App = () => {
  useEffect(() => {
    initializeSDK();
  }, []);

  const initializeSDK = () => {
    const sdkConfig = new TrackierConfig('YOUR_SDK_KEY', 'production');
    TrackierSDK.initialize(sdkConfig);
    if (Platform.OS === 'ios') {
      TrackierSDK.updatePostbackConversion(0);
    }
  };

  return (/* Your app components */);
};

export default App;

Step 3: Track Conversion Events

Track conversion events throughout your app when specific user actions occur:

✓ Apptrove SDK (Recommended)

if (Platform.OS === 'ios') {
  ApptroveSDK.updatePostbackConversion(0);   // App open
  ApptroveSDK.updatePostbackConversion(10); // Registration
  ApptroveSDK.updatePostbackConversion(20);  // First purchase
  ApptroveSDK.updatePostbackConversion(30);  // Subscription
}

Trackier SDK (Deprecating May 2026)

if (Platform.OS === 'ios') {
  TrackierSDK.updatePostbackConversion(0);   // App open
  TrackierSDK.updatePostbackConversion(10);  // Registration
  TrackierSDK.updatePostbackConversion(20);  // First purchase
  TrackierSDK.updatePostbackConversion(30);  // Subscription
}

Conversion Value Guidelines

Conversion Value	Recommended Action
0	App install/first open
1-10	Registration, tutorial completion
11-20	First purchase, add to cart
21-30	Subscription, high-value purchase
31-63	Custom high-value events

note

Best Practice: Reserve higher conversion values (40-63) for your most valuable user actions to maximize attribution data value.

Troubleshooting

Common Issues

Conversion Value Not Updating

• Verify NSAdvertisingAttributionReportEndpoint is correctly added to Info.plist
• Ensure you're testing on iOS 14.5+ device or simulator
• Check that Platform.OS === 'ios' condition is working correctly

Info.plist Configuration Issues

• Confirm the endpoint URL is exactly: https://apptrovesn.com/.well-known/skadnetwork/report-attribution
• Ensure the Info.plist file is in the correct location (e.g., ios/YourApp/Info.plist)

Debug Tips

// Test conversion value updates
if (Platform.OS === 'ios') {
  console.log('Updating SKAdNetwork conversion value to 10');
  TrackierSDK.updatePostbackConversion(10);
}

Support

For technical support and questions:

• Support Email: support@apptrove.com
• Documentation: Apptrove Documentation Portal

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This implementation enables privacy-compliant attribution tracking for your React Native iOS app using Apple's SKAdNetwork framework.