SKAdNetwork Conversion

SKAdNetwork postback conversion is Apple's privacy-focused attribution system for iOS 14.5+.

note

Important: SKAdNetwork postback conversion can be called from any part of your app to track user engagement and conversion events.

Prerequisites

• iOS 14.5 or later
• Apptrove .NET MAUI SDK installed

Implementation

Step 1: Configure Info.plist

Add to Platforms/iOS/Info.plist:

<key>NSAdvertisingAttributionReportEndpoint</key>
<string>https://apptrovesn.com/.well-known/skadnetwork/report-attribution</string>

Step 2: Update Conversion Value

using AppTroveSDK.Maui;

void InitializeSDK()
{
    var config = new AppTroveSDKConfig("YOUR_SDK_KEY", AppTroveEnvironment.Production);
    AppTroveSDK.Initialize(config);
    
    // Set initial conversion value (iOS only)
#if IOS
    AppTroveSDK.UpdatePostbackConversion(0);
#endif
}

// Track user registration
void OnUserRegistered()
{
#if IOS
    AppTroveSDK.UpdatePostbackConversion(10);
#endif
}

// Track purchase
void OnPurchaseComplete()
{
#if IOS
    AppTroveSDK.UpdatePostbackConversion(20);
#endif
}

Conversion Value Guidelines

Value Range	Description	Use Case
0-9	App Engagement	App opens, session starts
10-19	User Onboarding	Registration, profile setup
20-29	First Actions	First purchase, first subscription
30-39	Regular Usage	Repeat purchases, engagement
40-49	High Value	Premium purchases, upgrades
50-63	Premium/Loyalty	VIP status, loyalty program

Best Practices

• Meaningful Values: Use conversion values that represent user value (0-63)
• Timing: Send conversion values immediately after the event occurs
• iOS Only: SKAdNetwork is only available on iOS devices
• Platform Check: Always use #if IOS directive

Troubleshooting

Issue	Solution
Postback not sent	Check iOS 14.5+ and Info.plist configuration
Values not updating	SKAdNetwork has a 24-hour timer
Integration issues	Verify SDK is initialized first

For support, contact support@trackier.com.