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Additional Features

This section covers additional features and utilities that can enhance your MMP integration.

Available Features​

Feature Overview​

Apple Update Token​

Handle Apple's update token mechanism for enhanced tracking across app updates and reinstalls.

App Tracking Transparency (ATT)​

Request user permission to access IDFA for accurate attribution and tracking on iOS 14.5+. The ATT framework is required by Apple for apps that want to track users across apps and websites.

Key Benefits:

  • Complies with Apple's privacy requirements
  • Enables IDFA access for accurate attribution
  • Provides user transparency and control
  • Required for iOS 14.5+ apps

SKAdNetwork Conversion​

Track user engagement and conversion events on iOS 14.5+ while respecting user privacy. SKAdNetwork provides privacy-focused attribution without compromising campaign measurement effectiveness.

Key Benefits:

  • Privacy-compliant attribution tracking
  • No user-level data required
  • Supports conversion values (0-63)
  • Works with iOS 14.5+

For other advanced features, see the Advanced Features section.