SKAdNetwork Conversion

SDK Version Selection

Choose your SDK version below:

• Apptrove SDK → Recommended for all projects (Latest: v2.0.1)
• Trackier SDK → Will be deprecated in May 2026 (v1.x.xx)

Use the tabs below to view SKAdNetwork code for your chosen SDK.

This guide provides instructions for implementing SKAdNetwork postback conversion with the Apptrove iOS SDK. SKAdNetwork postback conversion allows you to track user engagement and conversion events for iOS 14.5+ apps.

Overview

SKAdNetwork postback conversion is Apple's privacy-focused attribution system that allows you to track conversion events without compromising user privacy. This is essential for iOS 14.5+ apps that want to measure campaign effectiveness while respecting user privacy.

note

Important: SKAdNetwork postback conversion can be called from any part of your app to track user engagement and conversion events.

Prerequisites

• iOS 14.5 or later
• Trackier iOS SDK installed
• Access to your app's Info.plist file

Implementation

Step 1: Configure Info.plist

Add the SKAdNetwork configuration to your Info.plist file:

<key>NSAdvertisingAttributionReportEndpoint</key>
<string>https://apptrovesn.com/.well-known/skadnetwork/report-attribution</string>

note

After configuring Info.plist, call the initial conversion value:

✓ Apptrove SDK (Recommended)

// import ApptroveSDK // or import apptrove_ios_sdk

AppTroveSDK.updatePostbackConversion(conversionValue: 0)

Trackier SDK (Deprecating May 2026)

// import TrackierSDK // or import trackier_ios_sdk

TrackierSDK.updatePostbackConversion(conversionValue: 0)

Step 2: Integration with Trackier SDK

Initialize the Apptrove SDK and then call postback conversion from any part of your app:

✓ Apptrove SDK (Recommended)

AppDelegate.swift

import UIKit
import ApptroveSDK // or import apptrove_ios_sdk

@UIApplicationMain
class AppDelegate: UIResponder, UIApplicationDelegate {
    
    var window: UIWindow?
    
    func application(
        _ application: UIApplication,
        didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?
    ) -> Bool {
        
        // Initialize Apptrove SDK
        initializeAppTroveSDK()
        
        return true
    }
    
    private func initializeAppTroveSDK() {
        // 1. Wait for ATT authorization before initializing SDK
        AppTroveSDK.waitForATTUserAuthorization(timeoutInterval: 20)
        
        // 2. Initialize the SDK
        let config = AppTroveSDKConfig(
            appToken: "YOUR_SDK_TOKEN_HERE", // Replace with your actual SDK token
            env: AppTroveSDKConfig.ENV_DEVELOPMENT
        )
        
        AppTroveSDK.initialize(config: config)
        
        // 3. Set initial conversion value (can be called after SDK initialization)
        AppTroveSDK.updatePostbackConversion(conversionValue: 0)
    }
}

Trackier SDK (Deprecating May 2026)

AppDelegate.swift

import UIKit
import TrackierSDK // or import trackier_ios_sdk

@UIApplicationMain
class AppDelegate: UIResponder, UIApplicationDelegate {
    
    var window: UIWindow?
    
    func application(
        _ application: UIApplication,
        didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?
    ) -> Bool {
        
        // Initialize Trackier SDK
        initializeTrackierSDK()
        
        return true
    }
    
    private func initializeTrackierSDK() {
        // 1. Wait for ATT authorization before initializing SDK
        TrackierSDK.waitForATTUserAuthorization(timeoutInterval: 20)
        
        // 2. Initialize the SDK
        let config = TrackierSDKConfig(
            appToken: "YOUR_SDK_TOKEN_HERE", // Replace with your actual SDK token
            env: TrackierSDKConfig.ENV_DEVELOPMENT
        )
        
        TrackierSDK.initialize(config: config)
        
        // 3. Set initial conversion value (can be called after SDK initialization)
        TrackierSDK.updatePostbackConversion(conversionValue: 0)
    }
}

Step 3: Track Conversion Events

Track conversion events throughout your app:

✓ Apptrove SDK (Recommended)

Usage Examples

// import ApptroveSDK // or import apptrove_ios_sdk

// Track app open
AppTroveSDK.updatePostbackConversion(conversionValue: 0)

// Track user registration
AppTroveSDK.updatePostbackConversion(conversionValue: 10)

// Track first purchase
AppTroveSDK.updatePostbackConversion(conversionValue: 20)

// Track subscription
AppTroveSDK.updatePostbackConversion(conversionValue: 30)

Trackier SDK (Deprecating May 2026)

Usage Examples

// import TrackierSDK // or import trackier_ios_sdk

// Track app open
TrackierSDK.updatePostbackConversion(conversionValue: 0)

// Track user registration
TrackierSDK.updatePostbackConversion(conversionValue: 10)

// Track first purchase
TrackierSDK.updatePostbackConversion(conversionValue: 20)

// Track subscription
TrackierSDK.updatePostbackConversion(conversionValue: 30)

note

Best Practice: Call updatePostbackConversion immediately after the user action occurs to ensure accurate attribution tracking.

Conversion Value Guidelines

Value Range	Description	Use Case
0-9	App Engagement	App opens, session starts
10-19	User Onboarding	Registration, profile setup
20-29	First Actions	First purchase, first subscription
30-39	Regular Usage	Repeat purchases, engagement
40-49	High Value	Premium purchases, upgrades
50-63	Premium/Loyalty	VIP status, loyalty program

Best Practices

• Flexible Usage: updatePostbackConversion can be called from any part of your app
• Meaningful Values: Use conversion values that represent user value (0-63)
• Timing: Send conversion values immediately after the event occurs
• Validation: Always validate conversion values before sending
• Error Handling: Implement proper error handling for postback failures

Troubleshooting

Postback Not Sent

• Check if SKAdNetwork is available on the device (iOS 14.5+)
• Verify the conversion value is within 0-63 range
• Check console logs for error messages

Integration Issues

• Verify the app token is correct
• Ensure SDK is properly initialized
• Check Info.plist configuration for postback endpoint

Debug Tips

// Check if SKAdNetwork is available
if #available(iOS 14.5, *) {
    print("SKAdNetwork is available")
} else {
    print("SKAdNetwork not available on this iOS version")
}

// Test conversion value (Apptrove)
AppTroveSDK.updatePostbackConversion(conversionValue: 10)

Support

For technical support and questions:

• Support Email: support@apptrove.com
• Documentation: Apptrove Documentation Portal

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This guide provides implementation of SKAdNetwork postback conversion with the Apptrove iOS SDK, ensuring proper attribution tracking while respecting user privacy on iOS 14.5+.