SKAdNetwork Conversion

SDK Version Selection

Choose your SDK version below:

• Apptrove SDK → Recommended for all projects (Latest: v2.0.0)
• Trackier SDK → Will be deprecated in May 2026 (v1.x.xx)

Use the tabs below to view SKAdNetwork postback code for your chosen SDK.

This guide provides instructions for implementing SKAdNetwork postback conversion with the Apptrove Flutter SDK. SKAdNetwork postback conversion allows you to track user engagement and conversion events for iOS 14.5+ apps.

Overview

SKAdNetwork postback conversion is Apple's privacy-focused attribution system that allows you to track conversion events without compromising user privacy. This is essential for iOS 14.5+ apps that want to measure campaign effectiveness while respecting user privacy.

note

Important: SKAdNetwork postback conversion can be called from any part of your app to track user engagement and conversion events.

Prerequisites

• iOS 14.5 or later
• Apptrove Flutter SDK installed
• Access to your app's Info.plist file

Implementation

Step 1: Configure Info.plist

Add the SKAdNetwork configuration to your Info.plist file:

<key>NSAdvertisingAttributionReportEndpoint</key>
<string>https://apptrovesn.com/.well-known/skadnetwork/report-attribution</string>

note

After configuring Info.plist, call the initial conversion value (iOS only). Use the SDK that matches your integration (see tabs below).

Step 2: Integration with Apptrove SDK

Initialize the Apptrove SDK and then call postback conversion from any part of your app:

✓ Apptrove SDK (Recommended)

main.dart

import 'package:apptrove_sdk_flutter/apptrove_sdk_flutter.dart';
import 'dart:io' show Platform;

Future<void> initializeSDK() async {
  final config = AppTroveSDKConfig("YOUR_SDK_TOKEN_HERE", "development");
  AppTroveFlutterSdk.initializeSDK(config);
  if (Platform.isIOS) {
    AppTroveFlutterSdk.updatePostbackConversion(0);
  }
}

Usage Examples

if (Platform.isIOS) {
  AppTroveFlutterSdk.updatePostbackConversion(0);   // App open
  AppTroveFlutterSdk.updatePostbackConversion(10);  // Registration
  AppTroveFlutterSdk.updatePostbackConversion(20);  // First purchase
  AppTroveFlutterSdk.updatePostbackConversion(30);  // Subscription
  AppTroveFlutterSdk.updatePostbackConversion(40);  // High-value
  AppTroveFlutterSdk.updatePostbackConversion(50);  // Premium
}

Trackier SDK (Deprecating May 2026)

main.dart

import 'package:trackier_sdk_flutter/trackier_sdk_flutter.dart';
import 'dart:io' show Platform;

Future<void> initializeTrackierSDK() async {
  final config = TrackierSDKConfig(
    appToken: "YOUR_SDK_TOKEN_HERE",
    env: TrackierSDKConfig.ENV_DEVELOPMENT
  );
  Trackierfluttersdk.initializeSDK(config);
  if (Platform.isIOS) {
    Trackierfluttersdk.updatePostbackConversion(0);
  }
}

Usage Examples

if (Platform.isIOS) {
  Trackierfluttersdk.updatePostbackConversion(0);   // App open
  Trackierfluttersdk.updatePostbackConversion(10);  // Registration
  Trackierfluttersdk.updatePostbackConversion(20);  // First purchase
  Trackierfluttersdk.updatePostbackConversion(30);  // Subscription
  Trackierfluttersdk.updatePostbackConversion(40);  // High-value
  Trackierfluttersdk.updatePostbackConversion(50);  // Premium
}

Step 4: Track Conversion Events

Track conversion events throughout your app using the examples in the tabs above (values 0–63).

note

Best Practice: Call updatePostbackConversion immediately after the user action occurs to ensure accurate attribution tracking.

Conversion Value Guidelines

Value Range	Description	Use Case
0-9	App Engagement	App opens, session starts
10-19	User Onboarding	Registration, profile setup
20-29	First Actions	First purchase, first subscription
30-39	Regular Usage	Repeat purchases, engagement
40-49	High Value	Premium purchases, upgrades
50-63	Premium/Loyalty	VIP status, loyalty program

Best Practices

• Flexible Usage: The SDK's updatePostbackConversion can be called from any part of your app
• Meaningful Values: Use conversion values that represent user value (0-63)
• Timing: Send conversion values immediately after the event occurs
• Validation: Always validate conversion values before sending
• Error Handling: The SDK handles errors internally
• iOS Only: SKAdNetwork is only available on iOS devices
• Platform Check: Consider checking platform before calling on cross-platform apps

Troubleshooting

Postback Not Sent

• Check if SKAdNetwork is available on the device (iOS 14.5+)
• Verify the conversion value is within 0-63 range
• Check console logs for error messages

Integration Issues

• Verify the app token is correct
• Ensure SDK is properly initialized
• Check Info.plist configuration for postback endpoint

Support

For technical support and questions:

• Support Email: support@apptrove.com
• Documentation: Apptrove Documentation Portal

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This guide provides implementation of SKAdNetwork postback conversion with the Apptrove Flutter SDK, ensuring proper attribution tracking while respecting user privacy on iOS 14.5+.