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Introduction to Advanced Features

The Trackier Cordova SDK offers advanced features that empower developers to gain deeper insights into campaign performance and user behavior, optimizing marketing strategies for Cordova-based hybrid applications. This section introduces four key advanced features: Deep Linking, Dynamic Links, Getting Campaign Data, and Uninstall Tracking, designed to enhance attribution accuracy, user engagement, and user lifecycle analysis without requiring extensive setup.

Deep Linking​

Deep linking enables seamless navigation to specific in-app content, enhancing user engagement by directing users to targeted screens within your Cordova application. The SDK supports both normal deep linking (for users with the app installed) and deferred deep linking (for users who install the app via a deep link).

  • Purpose: Provides direct navigation to specific app content from external sources like ads, emails, or social media.

  • Benefits: Enhances user experience, increases engagement, and supports personalized user journeys based on campaign data.

  • Use Case: Direct users to specific product pages or promotional content when they click on marketing links.

Dynamic links allow you to create shareable links that work across platforms, directing users to specific in-app content while tracking campaign performance. The SDK supports creating dynamic links with attribution parameters, platform-specific redirects, and social media previews.

  • Purpose: Generate programmatic links for campaigns, deep linking to specific app content with embedded attribution data.

  • Benefits: Enhances user acquisition campaigns, provides platform-specific redirects, and supports social media sharing with rich previews.

  • Use Case: Create shareable product links that redirect to app stores if the app isn't installed, or directly to the product page if it is.

Getting Campaign Data​

The Getting Campaign Data feature enables retrieval of detailed campaign-related information, such as ad IDs, campaign names, click IDs, and other attribution parameters. This functionality allows developers to personalize user experiences, analyze marketing effectiveness, and tailor in-app content based on the source of user acquisition. By accessing granular campaign data, you can make informed decisions to improve engagement and optimize return on ad spend.

  • Purpose: Provides visibility into the sources and parameters of user installs, enabling targeted user interactions.

  • Benefits: Enhances personalization, supports advanced analytics, and informs campaign optimization strategies.

  • Use Case: Display specific promotions to users acquired from a particular ad network or track the effectiveness of a marketing channel.

Uninstall Tracking​

Uninstall Tracking monitors when users remove your app from their devices, offering critical insights into user retention and traffic quality. By integrating with Firebase, this feature tracks uninstall events in real-time, helping you identify patterns, assess campaign performance, and detect potential fraud. Understanding uninstall trends allows you to refine user acquisition strategies and improve long-term engagement.

  • Purpose: Tracks app uninstalls to measure user retention and evaluate the quality of acquired users.

  • Benefits: Identifies high-churn campaigns, supports fraud detection, and informs retention strategies.

  • Use Case: Analyze uninstall rates by traffic source to prioritize high-quality ad partners or adjust campaign targeting.

These advanced features, supported by the Trackier Cordova SDK, provide robust tools to maximize the impact of your mobile marketing efforts, leveraging data-driven insights for both Android and iOS platforms.

For detailed implementation guides, see: