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Overview

The AppTrove Andriod SDK provides a suite of advanced tools to optimize tracking, user engagement, and campaign performance. These features offer developers flexibility and actionable insights.

Key Features​

1. Deep Linking​

  • Guides users to specific in-app content (e.g., a product page) when they click a Trackier URL
  • Enhances navigation and user engagement
  • Improves conversion rates by delivering users directly to relevant content

2. Deferred Deep Linking​

  • For users without the app installed:
    • Redirects to the Play Store for installation
    • Navigates to intended content upon first app launch
  • Maintains campaign attribution through the installation process
  • Increases conversion rates from marketing campaigns

3. Uninstall Tracking​

  • Tracks app uninstalls via Firebase Analytics
  • Provides insights into user retention
  • Helps analyze campaign effectiveness and user satisfaction
  • Enables targeted re-engagement strategies

4. Defer SDK Start​

  • Delays SDK initialization until a specific app page
  • Gives developers control over when installs are recorded
  • Useful for optimizing attribution timing
  • Helps prevent false attribution scenarios

5. Disable Organic Tracking​

  • Excludes organic (non-campaign) installs from tracking
  • Focuses analytics on paid marketing efforts
  • Provides cleaner campaign performance data
  • Helps optimize marketing spend

6. Campaign Data Retrieval​

  • Retrieves comprehensive attribution details including:
    • Campaign ID
    • Click ID
    • Ad network information
    • Traffic source
  • Enables evaluation and optimization of user acquisition strategies
  • Provides granular performance insights
  • Allows in-app generation of custom Trackier links
  • Supports:
    • Content sharing
    • Referral programs
    • Social sharing
    • Trackable user acquisition
  • Drives engagement while maintaining attribution
  • Enables user-generated campaign tracking

Implementation Benefits​

  • Enhanced Attribution: Accurate tracking across all user acquisition channels
  • Improved UX: Seamless deep linking experience
  • Data-Driven Decisions: Comprehensive campaign analytics
  • Flexible Integration: Developer-friendly implementation options
  • Performance Optimization: Tools to maximize marketing ROI

For implementation details, refer to the AppTrove SDK Documentation.